"Our first ever sales were driven by social media - the primary marketing platform for Hello Hair. We have a very strong Instagram presence with nearly 300,000 followers (and counting), as well as accounts on Facebook, Twitter, Tumblr and Pintrest. Peer-to-peer marketing has a great reach through channels such as Instagram, and really gets people "talking" about our products"
"Our main focus has always been on using Instagram to reach our target audience. It's been our strongest sales channel from the beginning, and continues to push a global audience"